Reflection: Legal, Ethical, and Societal Issues in Media and Information Literacy

               In this activity I am reminded on the basic rules when doing business regarding artist’s copyright, digital divide, netiquette, and guidelines for regulating internet cafes near schools. I realized that these are fundamental to achieve fairness and honesty in innovating media and information literacy. For my group we are assigned to make netiquette rules for our school and with that we created the “Ten Netiquettes” that all of us must follow. I think that the most important lesson that may leave in all of us is that we should never use the internet to abuse the rights of other people and that we should do our best to attain its purpose which is to communicate genuine information to help others. In doing this activity as well, each member got the chance to give their own insights through collaboration with the group in having an excellent performance.

Thing/topic I enjoyed and why?	Thing/topic I learned and why?	Thing/topic I find challenging and why?	Thing/topic I want to learn more and why?
The thing that I enjoyed was the fact that we present this activity in a very creative way wherein we made everyone enjoy at the same time learn about the lesson.	I already know the lessons that were presented although in this activity it refreshes my knowledge about those.	I find making the rules for the internet café challenging for the decision was up to the owner of the establishment and further negotiations are still needed to accomplish that.	I want to learn more about digital divide since we are already in an era where it is really happening, in that case I may understand more how big the impact of media to everybody.

 

Photo from: https://www.dreamstime.com/royalty-free-stock-image-satisfied-man-okay-sign-image12922386

TV Commercial Analysis: Kwentong Jollibee “Vow”

1.     What codes are used in the TV advertisement?

The different types of codes are shown in the television advertisement as for Technical Codes it shows the different techniques in various scenes like for example the shot on the altar it appears to be the one that is narrating is the one getting married. Then for Symbolic Codes it uses Jollibee itself as the connection and struggles between the two people acting on the TV advertisement. Lastly, Written Codes although it cannot be seen physically on the TV advertisement it is still present on how the characters spoke from ordering to the cashier up to narrating the whole short film.

2.    How were the codes used in constructing the message of this TV advertisement?

Codes were mixed to one another to achieve a perfect television advertisement. It makes every project more exciting by balancing literal meanings to symbolic meanings.

3.    What genre in this TV advertisement? What made you think so?

I think that the genre of the television advertisement is hopeless romantic because it only showcases the one-sided feelings of the boy to his bestfriend which unfortunately is getting married.

4.    Why do you think particular TV advertisement went viral?

Television advertisements went viral because the general masses relate to the emotions or situations the advertisement is giving. For instance, in the “Vow” many would feel the same way with the boy who loves somebody but doesn’t reciprocate his feelings.

Reflection: The Truman Show

The film “The Truman Show” directed by Peter Weir in 1998 is an excellent avenue to show how media affects one’s life. The story revolves on the protagonist Truman Burbank who lives in a simple town called Seahaven. He has a simple life with a beautiful wife and stable source of income. The story changes when he started to discover that something is wrong with his life as to the people in his neighborhood seems to know him. At the end of the film he successfully leaves the town knowing that everything that he has is fake even his family and friends.

I think that this film successfully relates the lesson that we are discussing in Media and Information Literacy as it shows the variety types of media and how it affects different people with their lives. First of all, the film itself is a type of media whose information successfully leaves its audiences a special place in their hearts. Part of the film shows how people patronage print media through newspapers. Broadcast media was also present in the film as Truman keep track on radio when he goes to work every day and watches television programs once he gets home. And just like Truman it is up to us if we will believe on what the media gives us or we will be critic of the information given by different types of media. The life of Truman was manipulated by a film director; he was surrounded by thousands of cameras but he successfully dominates it and freed himself from this.

I think that the film wants to leave a message to their audiences by being aware of the world as media can be manipulative sometimes. At the end of the day it is us who controls and choose what we kind of media we will create.

Media Sources of Information

 

1. What are the different types of media that can be used as a source of information?

All types of media can be a source of information; print media, broadcast media, film/cinema, video games, and new media. Print media through newspapers and magazines, broadcast media through radio stations and television networks, different film, cinemas, and video games, and lastly through the internet such as different social media platforms as a way of new media.

 

2. What are the advantages and disadvantages of the different types of media as sources of information?

Print Media

Advantages:

• Up to date information are provided as it was published within a time frame (e.g. daily or monthly)
• Can spread information easily as it is very accessible to all people.

Disadvantages:

• Covers a limited audience as it was printed only for a specified area.
• Short lifespan as it is being disposed easily.

 

Broadcast Media

Advantages:

• Variety of audience are covered and reach by this type of media.
• Promotes different products effectively.

Disadvantages:

• Higher cost is required for something to be published.
• Information can be obtained at a specific time only (program time).

 

Film/Cinema

Advantages:

• Creative or artistic way of giving information.
• Leaves a remarkable spot in every viewer’s heart.
• Allow people to socialize on different issues.

Disadvantages:

• Can exceed the boundary of providing just information as it can show violence.
• Main goal is to earn profit rather than giving information.

 

Video games

Advantages:

• Challenge one’s ability to solve problems and develop one’s reasoning skills.
• Encourage social interaction to spread information easily.

Disadvantages:

• Can be addictive which causes different health problems.
• Develop aggressiveness through exposure of violent scenes in video games.

 

New Media

Advantages:

• Can provide different information that can be access all around the world.
• Interactive form of media that can help you connect to different people.

Disadvantages:

• Not always reliable as to everyone has an access to it.
• Hacked our own privacy as everything is published on the internet.
• People become elusive as they find hard time to socialize personally.

 

3. How can you evaluate or measure information quality?

To ensure that the information given by different sources are of good quality one must:

• Check the grammatical structure of the sentences.
• Make sure that the provided information came from a reliable source.
• The author shows an expertise/mastery about the subject.
• The author does not show any bias.
• The information must be up to date.
• Information is relevant to the current status of the world.

ANALYZING MEDIA MESSAGES

AUDIENCE & AUTHORSHIP

AUTHORSHIP

• Who made this message?

The author of this message can be the promotion team of the company of Pond’s

 

PURPOSE

• Why was this made?

It was made to reach to their target audience so that they will buy the product they are endorsing.

• Who is the target audience (and how do you know)?

The target audience of the product are men who needs to have a brighter face. It is obvious with the print advertisement who their audience is.

 

ECONOMICS

• Who paid for this?

The company of Pond’s paid for this to show publicity and to generate profit.

 

IMPACT

• Who might benefit from this message?

Benefactors of this message are men who needs to have an energized skin or those who needs something for their face. It can also benefit the users of the product since it has privileges offered in the print advertisement.

• Who might be harmed by it?

Generally, there will be no harm but since it has competitors from different companies, it may harm them if the buyers choose this product.

• Why might this message matter to me?

It matters to me since I am on the peak of teenage years I need something to use to maintain the exquisiteness of my face. As a growing teenager I need to consider the things I need to use in the future.

 

RESPONSE

• What kinds of actions might I take in response to this message?

I might look for the reviews of the product before I proceed on getting one.

 

 

MESSAGES & MEANINGS

CONTENT

• What is this about (and what makes you think that)?

It is about promoting their beauty product for men, it is very obvious with the print advertisement.

• What ideas, values, information, and/or points of view are overt? Implied?

An idea that using their beauty product can help you have not just a brighter skin but also an energized skin. It may leave a value of prioritizing your face or maintaining the exquisiteness of your face.

• What is left out of this message that might be important to know?

It is important to clean your face to have an energized face value.

 

TECHNIQUES

• What techniques are used?

The Pond’s company uses other companies such as Republiq, Pepper Lunch, Rue Bourbon, and Prive to give privileges to their customers or buyers. It also uses celebrity advertising by letting Xian Lim portrays the after-look effect of their product. It also includes different platforms of social media so that information will be relay quickly.

• Why were those techniques used?

They were used to attract more customers or buyers since getting their product can give them discount by having freebies or privileges and people needs to see what the effect of the product could be. That is why showing a celebrity such as Xian Lim is also used.

• How do they communicate the message?

They show their product with the ingredient use and the effect it will give with the customers. It also shows that if they used this product the more they will have a face like Xian Lim.

 

INTERPRETATIONS

• How might different people understand this message differently?

They may think that it is only applicable to Xian Lim or not applicable to all due to different reasons for example trust to the company.

• What is my interpretation of this and what do I learn about myself from my reaction or interpretation?

I learned that maintaining the beauty of our face is a necessity and part of growing up that is why I need to consider the products and their effect that I am going to use in the future.

 

 

REPRESENTATIONS & REALITY

CONTEXT

• When was this made?

It was made last 2014 as it is indicated on the corner of the print advertisement.

• Where or how was it shared with the public?

It was printed on different posters and showed on different sites like grocery stores, billboards, etc.

 

CREDIBILITY

• Is this fact, opinion, or something else?

It is an opinion given by the company since making it a fact depends on the users of the product. Since there are no feedbacks given it is considered as an opinion.

• How credible is this (and what makes you think that)?

It is credible as it is a respected company in our country and it not just for this product but it offers a variety of products. It gains credibility as they use an endorser like Xian Lim.

• What are the sources of the information, ideas, or assertions?

The sources of information are the company itself. The idea of having an energized and brighter skin must come from the fact that Xian Lim is using it.

ACTIVITY: Media Literacy and Fallacy Thinking

What is media literacy?

Media literacy is the ability to properly use different types of media in order to communicate appropriately.

Why do we need to read media from a critical point of view?

            We need to have a critical point of view when reading media because it will allow us to analyze the message properly so that no fake information will be relay to us. One example of reading media with a critical point of view is doing a fact sheets just to verify the information.

Why is media literacy very important to democracy?

It is very important because being media literate helps us be aware of what is happening to our surroundings, with the help of different forms of media we may be able to fight for our rights in a proper way without being unlawful.

What is critical thinking?

Critical thinking is the ability to not just believe what you see, but it let you look through it before having a decision on one topic. It requires deep understanding to the topic so that you may relate it to different aspects of one topic.

Why is critical thinking very important to media literacy?

It is very important because being a critical thinker makes helps you to be a media literate since the qualities of being a critical thinker like proper reasoning and analyzing of one topic are also the qualities of being a media literate.

Why is it important for students to develop their critical thinking skills?

It is important for us students to be able to think deeply so that we can apply the lessons that we learn in school. Also, being a critical thinker makes it easier for the students to grasp and analyze the different lessons which is the root of different skills like proper communication skills and problem-solving skills.

Examples of different fallacies:

 

• Ad hominem: attacking your opponent’s character

 

• “He is not a great father because he is short and ugly.”
• “The girl who is addicted to video games will support children to play video games all night.”

 

• Strawman: misrepresenting someone’s argument to make it easier to attack

 

• A: “Giving out of condoms in schools”

B: “Parents who will allow their children to receive condoms supports premarital sex.”

• A: “We need to have a general cleaning on the garage.”

B: “For what? We just cleaned it the past two weeks, do you want to do it every day?”

 

• Loaded Question: asking the question that has an assumption to build into it so it can be answered without appearing guilty

 

• “Do you like playing boring card games?”
• “When did you stop lying about your feelings for him?”

 

• Begging the Question: a circular argument in which the conclusion is included in the premise

 

• “You are wrong because I never lied.”
• “Murderers should be punished because they killed other people.”

 

• Black or White: where to alternative states are presented the only possibilities, when in fact more possibilities exist

 

• “If you don’t want summer season, then you love winter.”
• “If you are not poor, then you are rich.”

 

• Slippery Slope: asserting that if we allow A to happen, then Z ill consequently happen; therefore, A should not happen

 

• “If we allow the distribution of condom, then teenage pregnancy will rise.”
• “If you do not have a good grade, then you will not be successful.”

 

• Burden of Proof: saying that the burden of proof lies not with the person making the claim, but with someone else to disprove

 

• “Alien exist in planet mars.”
• “There is a purgatory for lost souls.”

 

 

• Composition/Division: assuming that what is true about one part of something has to be applied to all, or other, parts of it

 

• “Aeram is good at math, so every one in curie is also good at math.”
• “Teacher X of SES gives grades randomly without record, then all of the teachers are untrue and biased.”

 

• Bandwagon: appealing to popularity or the fact that many people do something as an attempted form of validation

 

• “Most people like Adidas so I should buy an Adidas shoes tomorrow.”
• “They all like Korean dramas so I should watch one.”

 

• Appeal to Emotion: manipulating an emotional response in place of a valid or compelling argument

 

• “Don’t let her go to jail, her brother just died yesterday.”
• “A poster asking for donation while showing the victims of typhoon Yolanda.”

EFFECTS OF MEDIA TO YOUTH

Media is all around us it can be seen in different places in various forms. From television advertisement, billboards, magazines even in our cellphone applications, media is becoming the way to give everyone a hint on how our world goes especially to the youth of today. One of the most frequent place where youth spend most of their time is on the internet as everything can be done on this broad place.  A study conducted this year in the United States shows that 98% of the youth age group is using the internet. It can be shown that different types of media on the internet is continuing to be part of our lives. Knowing that internet is just beside us it helps us do various tasks like looking for credible references for your research, accessible transaction to countless stores and establishments, connect with our friends and love ones and many more advantages. Despite of these advantages, it also has disadvantages like it may affect he behavior of the youth causing addiction and depression. Media can bring both positive and negative effects to everyone especially on youth. It is up to us on the extent on how we are going to use this, we can ask ourselves what our purpose in using the internet to avoid abusing it.

 

Don’t HIDE, be REAL.

                  Our digital poster is inspired by the application on the internet curious cat where different people can ask or tell somebody anything without being identified. It may sound exhilarating but the truth is it is becoming a way to bully (cyberbully) someone on the internet. A bully can say different curse words that may degrade someone who may cause him/her to suffer. This poster suggests to stop the hate and to stop hiding from the reality. Speak up and be yourself, be real, be honest. In coming up with this poster we considered the various design elements and principles, such as text and visual design elements and principles.

Fake News in PH

According to the Social Weather Stations (SWS) survey released last June 12 of the same year 67 percent of the filipino respondents see fake news as a serious problem. Philippines is one of the countries with highest number of internet users.  With everything that happens in our country each day, fake news can be a part of our lives but that doesn’t mean it will be endlessly because nothing lasts forever in this world.

The advancement of technology gives us a lot of benefits on different aspects of every individual. It is also a main factor of development in various settings such as in business, education, health care and many more. But, it should not limit us to look only on the positive side because it has always a negative consequence. For example, technology helps us to see the world by exposing us to different types of growing media but then exposing us to extensive media can also increase the risk of exposing to fake news.

Fake news can be anywhere but being a media and information literate can possibly solve this problem. Maybe not instantly but with the help of everybody fake news will never be a problem. We just need to consider some things such as: Who is the sender of this information?, Why was this information sent?, What is the relevance of the information?, Is it reliable?, What could be the possible interpretations of this information?. With these simple questions we can start empowering ourselves in becoming a media and information literate so that we can properly evaluate and produce information.

As Colin Powell once said “A dream doesn’t become reality through magic; it takes sweat, determination and hard work.” We filipino citizens must always be responsible on every post, like, comment and share that we do over the internet. We must be aware of the fake news that spread with just a glimpse and we will open our eyes to see the reality.
Sources:

http://cnnphilippines.com/news/2018/06/12/Philippines-fake-news-misinformation-online-internet.html

https://www.brainyquote.com/quotes/colin_powell_385927?src=t_reality

BLOG #4 Teacher’s Day

Some people say schools are overrated well I say it’s not. School is one the places we’ve all experienced, it is where we play with our friends when we are in kindergarten, when we started to make friends when we are in elementary and when we finally know who we are in high school. And since today is Teacher’s Day I would like to make an appreciation blog for one of the best teachers I’ve ever had, a mother of 35 curie 11 students and the best adviser for life. She once said “You cannot control others but you can only control yourself” giving us advice every day when we feel tired, sick, sad or happy even the times when we are fulminating about the other toot. You are always there for us and we are very grateful to have you.

And so I’d like to thank you Ma’am Sheryl Verdadero for being our mother and I hope that you don’t get tired of us because no matter what happens you’ll be our best teacher. From the one and only pogi:

!!!!!!!!!!!!!!! CURIE 11 LOVES YOU !!!!!!!!!!!!!!!!